In the last decade, the world has witnessed a sustained expansion of the vaping industry – innovative products that initially emerged as alternatives to tobacco cigarettes but have since evolved into a globally regulated market valued in billions of dollars.
According to studies, over 80 million people worldwide use certified electronic cigarettes, with the rise in usage attributed to a wide range of flavors, support for smoking cessation programs, and marketing tied to modern lifestyle and innovation.
Modern vaping devices consist of three main components: battery, heater (atomizer), and e-liquid. When the user inhales, the heater vaporizes the liquid which is then inhaled as aerosol.
The idea for electronic nicotine delivery systems dates back to the 1960s, but their actual entry into the market occurred in 2003.
What draws people towards vaping?
It’s not just technology that attracts people to vaping, but also experience – the ability to choose one’s own flavor, nicotine percentage, even the color of the device.
Some of the most common reasons why people switch to vaping are:
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Fewer harmful substances,
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Control over nicotine dosage,
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Less impact on environment and others,
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Better oral hygiene and absence of persistent odors.
Are there any negative aspects?
Like every technology that continues to evolve, vaping culture also brings its own challenges. Nicotine, albeit in smaller amounts, can still cause addiction. Uncontrolled use may result in consequences. Use by minors is prohibited.
Furthermore, there are products of dubious quality on the market, making it very important to choose a trusted and certified brand.
Positive examples: Sweden and New Zealand
Sweden serves as an example of a strict yet balanced policy towards vaping. Only 1.1% of the adult population uses regulated electronic cigarettes – one of the lowest levels in Europe. Use by those under 18 is prohibited. Swedish authorities have taken serious steps to offer less harmful alternatives like certified vaping devices, heated tobacco products, and nicotine pouches.
New Zealand, on the other hand, has seen a dramatic increase in daily vaping prevalence from 3.5% in 2019/20 to 11.1% in 2023/24 – around 480,000 daily users, according to phcc.org.nz. New Zealand health authorities have recognized the facts about the lower harm of nicotine alternatives and have encouraged their use as a substitute for traditional cigarettes.
New vaping device models are getting smarter – some with automatic refills, others with screens showing how many times you’ve inhaled during the day. Technology is advancing but becoming more user-friendly, making these devices accessible to both beginners and experienced users.
Despite differing approaches, both Sweden and New Zealand show that when vaping is regulated with clear policies, transparent standards, and an informed public, it can significantly contribute to reducing the number of traditional tobacco smokers.
Sweden, through its long-term strategy and tightly controlled market, is now considered the first “smoke-free” country in Europe. Meanwhile, New Zealand uses educational campaigns and specific legislation to support its national goal of a smokefree generation.
What can we learn from these examples for trusted brands?
Both countries indicate that success lies in making responsible product choices and informed consumption. In the Macedonian market, company Evapify stands out where consumers can have full trust – due to safety, quality, technological advancement, and commitment to transparency and user satisfaction.
This global company operating in over 20 countries across four continents offers high-quality nicotine alternatives developed according to the most stringent international standards.
With its carefully curated offer of vaping devices and e-liquids under the CRYSTAL brand, Evapify positions itself as the top choice for those seeking a modern, practical, and safe experience.
What sets them apart?
Minimalist design, easy usage, wide range of flavors, and products tested to meet European standards.
For more about the company and its offerings, visit: evapify.com
